My name is Chris Ott. I am a poised professional and business executive with extensive marketing, business development, and strategic experience in the internet and new media market. Demonstrated strengths include my ability to successfully motivate a team of employees and multiple departments in a creative environment while establishing solid business direction by creating a business plan, establishing partnerships, building a brand, generating revenue, and ultimately delivering... Results$$

SKILLS & EXPERIENCE

• Strategy & Management: 12+ years strategic marketing and leadership experience managing teams up to 50+ employees.

• Online marketing: SEO (Search Engine Optimization), P4P (Pay for Placement) & keyword optimization, Paid Inclusion, Affiliate marketing (strategy, recruitment & program management).

• Direct marketing: e-mail marketing strategy & campaign development. Direct mail campaigns.

• Event marketing & Sponsorships: Promotion development, endorsements, and event presence.

• Media Advertising: Television, Radio, Print

• Business Development: Negotiate and implement multi-million $ key business partnerships.

• Sales: Execution of customer acquisition strategy and successful track-record of increasing revenue.

• Project Management: Website development, content management, product management.

• Public Relations: Media spokesperson, press release development & distribution.

• General Business: Strategic planning, P&L, and budget/forecast.

WORK EXPERIENCE

MEDIAZONE.COM - Redwood City, CA                                                                       7/06 to Current
Vice President - Sports: Oversees the teams of sports business units consisting of Sports Channels and events such as Auto Racing/IndyCar, Rugby, Tennis/Wimbledon, Moto, NYC Marathon, and FIBA basketball. The scope of responsibilities include setting strategies for programming, marketing, consumer experience, and event delivery. Additionally, the responsibilities include managing and developing MediaZone’s partnerships with key broadcasters such as ESPN and NBC Sports.

RIDEGEAR.COM – Santa Cruz, CA                                                                             5/05 to 7/06
Director of Marketing & Sales: Responsible for managing strategic direction of company sales channels, customer acquisition, online and offline marketing, as well as product merchandising and inventory management.

SPEEDRING INDOOR KART RACING, INC. - Santa Clara, CA                                     1/04 to 2/05
Vice President of Sales & Marketing: Responsibilities included all strategic direction for revenue, brand, and business operations

CITYATHLETES.COM - San Francisco, CA                                                                 1/02 to 6/02
Chief Marketing Officer: Oversee all marketing communications, business development, customer acquisition, and brand strategies.

CLEAR CHANNEL COMMUNICATIONS - San Jose, CA                                                8/00 to 6/01
Executive Director of Sales & Marketing: Represent 11 different radio stations in the Bay Area. Directly responsible for designing and implementing plan for brand and business development through events, promotions, internet strategies, and broadcast, specifically KSJO, KFOX, and Channel 104.9 in the Silicon Valley.

TICKETMASTER / CITYSEARCH.COM - Santa Clara, CA                                            11/99 to 7/00
Marketing Manager: Responsible for aggressive growth of Citysearch.com brand in the Silicon Valley as well as driving sales, customer acquisition, and editorial/content departments.

BIG C BICYCLES (BigCBicycles.com) - San Jose, CA                                                1994 to 1998
Owner / President: Entrepreneurial experience managing all aspects of a start-up multi-store retail and e-commerce website business including: operations, marketing strategies, and managing 30+ employees.

PROFESSIONAL ROAD CYCLIST                                                                              1986 to 1993
Competed for 8 years at National and International levels including events such as: CoreStates US Professional Championships, New Jersey Bank Classic, and many others. Negotiated endorsement contracts and organized sponsorship deals. Spoke at press engagements.
 

EDUCATION
Business Management, Las Positas College, Livermore, CA